Customers now routinely treat a website as a primary communication medium for an organisation and have adjusted their expectations accordingly – up to date and accurate content is essential. Sites that fail in this respect are punished by users and consigned to obscurity.
Websites have thus become critical to business strategies and have correspondingly increased in size and capabilities. That in itself brings about many challenges, most notably in terms of governance: a web content management solution should enable the flexibility of delivering content but with all the control of editorial standards and design expectations.
Web content management is the centralised system that brings an end to the chaos and disorder of your website. Controlling content, the appearance of the website, and the systematic use of content that works for you and the user can deliver a seamless website for your business. According to 2011 Forrester Research, Inc., the primary business driver or increased deployment of usage of WCM is ‘multi-channel customer experience.’
In addition to delivering the basics of a good website and delivering them well:
- A CMS can be a dynamic and media rich experience that delivers relevant and timely information
- Analytics can inform what shape your website should assume based on user feedback and user patterns to deliver personalised content
- A CMS can enable a controlled, yet rapid response, to ever-changing markets and situations
- A social media enabled CMS will allow you to leverage your content through the available social channels as part of a seamless marketing program
Does your web content management platform give you the confidence to deliver the above and more?