Accurate content is imperative to the successful use of medical devices.
Every medical device that is released to market requires an enormous amount of content to support its launch, and ongoing use. More importantly, it needs to ensure the device is used safely and effectively by patients, physicians or caregivers. Everything from a product label, instructions for use and technical information needs to be clear, consistent and comply with regulations.
But with the proliferation of devices and the need to release and update them globally, the content development and management process become that much more complex — increasing the amount of content and content types, languages and pressure to increase turnaround time.
The fact is, most medical devices companies struggle to control, coordinate and ensure consistency in their English content alone. The need for multilingual content — with increasingly more stringent regulatory requirements — further complicates efforts.
Developing and managing medical product content is challenging for device manufacturers. Maybe you recognize this scenario: your organization produces ever-growing amounts of content, in a wide variety of document types and formats; that content is stored and circulated widely, via a number of channels. But, the process of creating it, updating it and sharing it keeps getting harder and harder. It’s time-consuming and frustrating, and surprisingly, still a very manual effort — and therefore highly prone to error. It only gets more complicated as medical device organizations continue to consolidate — fusing disparate organizations, brands, styles, processes, files and content versions.
The answer is to operationalize a process leveraging technology to facilitate product content development leveraging a Global Content Operating Model (GCOM). A GCOM provides a comprehensive strategic approach to managing your content across the organization by unifying platforms and processes to address global content creation, translation, and delivery. By adopting this holistic and well-coordinated content strategy, you can more easily support the dynamic growth in your products, markets, languages and delivery channels.
By implementing a GCOM and its strategic approach to content management, you are taking a significant first step in the right direction for creating, managing and delivering content. Over the coming months, we’ll explore this global content challenge in more detail and discuss how Medical Device companies can overcome these challenges, and take full advantage of faster turnaround times for new products.