At SDL we work with a cutting edge group of partners who help us create and deliver marketing solutions that meet the demands of our clients who in turn must satisfy ever increasing expectations for their consumers. While some of our partners focus on augmenting skills gaps in the market, others focus on complementing our technology and I’m very excited to announce a new development with one of our technology partners, Urban Airship.
Urban Airship is truly a leader in mobile marketing technology with clients all over the world and its powers some of the most popular consumer mobile applications. Urban Airship recently announced their groundbreaking new offer called “Urban Airship Connect” and SDL is pleased to be one of the first vendors to offer an out-of-box integration with SDL Campaigns.
This partnership is very exciting because the combined value of SDL Campaigns for campaign management and Urban Airship for mobile marketing gives marketers the ability to engage with their customers across mobile channels in ways they’ve not been able to do before.
Let’s talk briefly about Urban Airship Connect and some of its capabilities:
At its core, companies with Urban Airship’s mobile marketing technology are able to support sophisticated mobile applications and more importantly store and analyze the valuable information about a user’s mobile preferences and activities. This is important because mobile activity is often a leading indicator of customer engagement and for younger consumers, the de facto engagement channel. However, this wealth of data is typically disconnected from the rest of the marketing ecosystem (like CRM, transaction, web data, email, etc.) resulting in monotonous, impersonal experiences.
This is where Urban Airship Connect and SDL Campaigns can change the way mobile marketing is done.
Now, with the combination of Urban Airship Connect and SDL, this technology gap is filled thanks to real-time flows of mobile data into a leading multi-channel customer engagement tool. Marketers can send a continuous stream of real-time mobile data containing customers’ latest signals of interests, preferences and intentions from Urban Airship Connect to SDL Campaigns, all at once and in real-time. That means your marketing business user can analyze mobile trends and combine those insights with web browsing activity, previous transaction history, or other profile data to provide a more contextualized and personally relevant experience.
Some example use cases include:
- Send win-back messages the moment a customer uninstalls an app
- Notify a sales associate when a VIP customer enters a store
- Present a can’t miss Facebook offer based on the product they just researched
- Feed rich data into a leading analytics tool to understand your mobile strategy’s full ROI
The partnership of SDL and Urban Airship technology can significantly improve the effectiveness of any mobile marketing strategy. By integrating data and ensuring mobile is part of a broader multi-channel strategy, marketers can now deliver an outstanding digital experience that will drive satisfaction and long-term loyalty.
“The customer journey is no longer linear, as consumers engage with organizations across multiple devices and digital channels as they please,” said Dominique LeBlond, SVP of product management, SDL.
“By tapping into Urban Airship Connect’s real-time stream of mobile user insight, SDL customers will be able to take advantage of their customers’ signals as they occur, enabling more personalized and timely engagements.”
To learn more about how SDL Campaigns can power your multi-channel marketing, please visit our website.