‘If only I’d known that our Japanese team had been in to see my client’s Japanese division last week and agreed a great promotional plan to expand locally. I could have used that idea in my meeting with their US division yesterday’.
This is a familiar lament from salespeople in multinational organizations looking for ways to grow existing global accounts. Growing existing accounts by expanding into new regions is one of the so-called ‘low-hanging fruit’ opportunities that many salespeople will investigate as a first port of call.
However when you’re part of a multinational and multilingual organization, it is not always easy to decipher what has been going on with a particular client in another region due to language barriers. Salesforce call this ‘the white space’ within their platform, where gaps exist and valuable content is hidden due to these language barriers.
Many sales people are monolingual and would struggle to communicate in anything other than their native language. Trying to force colleagues to record their account information in a non-native language will introduce translation errors or limit the amount of data they share because they are uncomfortable with the foreign language. This creates content silos within an organization’s instance of Salesforce.
So imagine if you were going to see the US division of a major Japanese client tomorrow. How great would it be if you could easily read the Japanese notes your colleague made in Salesforce about their meeting with the client last week in Tokyo. You could use that information to your advantage to help grow in the US and show that you are on top of the account from a global perspective.
The SDL Global Team for Salesforce app enables this by making global translation available in real time, on demand from within Salesforce. Available in the AppExchange, this app provides instant translation of any foreign language content simply by highlighting and hovering over the text. There is no need to cut and paste, and no need to leave the Salesforce platform. You can instantly unlock valuable historical customer data, empowering you to expand your global accounts.
Powered by SDL Language Cloud, Global Team unlocks global account knowledge for a single view of opportunities and customer accounts, allows instant collaboration between you and your colleagues with on-demand translation in more than 100 languages.
Take a look for yourself
Click the screen below for a brief overview video of SDL Global Team in action:
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The best way to understand its benefits is to experience it. We’re offering a 30 day FREE trial so you can see the benefits for yourself.
Join our Live Demo
To find out more about how SDL Global Team can help you unlock and expand global accounts, join our webinar on Thursday 30th June 2016 at 4pm BST, where we will demonstrate how it takes a Global Team to win, service and grow a global account. Register here.