Content shapes the customer journey. Each touchpoint your customers encounter builds or breaks their brand experience.
It all matters – from your campaigns and website through to your customer support FAQ and product documentation. But the departments and processes that create, translate and deliver this content are frequently siloed, resulting in uneven and often unsatisfying customer experiences.
Download our latest white paper to learn more about the six dimensions of building a continuous customer journey:
- Your market presence
- Organizational structure
- Product release cycles
- Content governance
- Process automation
- Customer relevance