As you will have seen from the series so far, adopting a data-driven localization strategy brings many benefits. When you make decisions based on the analysis of data, you can track the effectiveness of your decisions and, more importantly, fine tune those decisions. This leads to:
- Better quality in your localization projects
- More efficient use of your localization budget
- Continuous improvement of your localization process
Before you get started with data-driven localization, you need to make an upfront investment in time and planning. It will pay dividends further down the line.
Just to recap what we learned so far:
- Collect as much data as you can – from internal systems, your language service provider and even your translation productivity tools.
- Your data will be divided into two main categories:
- Performance data – information on a project or a group of projects telling you “how” you are doing.
- Statistical data – information on individual process steps or factual information about a project. That is, information about “what” you are doing.
- Look at that data and document what the current situation is, and establish a baseline. Remember the baseline is not static, but changes over time as you complete more projects.
- Define your measurement criteria:
- KPI’s – your measurement of success.
- Alert thresholds – an indicator not that you are failing, but that you are not reaching your KPI’s. An investigation may be necessary.
- Alarm thresholds – an indicator that there is a failure in the system that must be immediately addressed.
- Use your performance data to point you to areas of potential improvement. Then use the statistical data for those process steps to make decisions on what changes to make.
- Monitor the results and tweak the process again if necessary.
Of course, that is a lot of planning and thinking. Your SDL Project Manager and Localization Process Consultants can assist you with your planning, analyze your data and help you develop specific processes to improve your overall localization strategy. A dedicated Project Manager has specific information on your projects and a deep understanding of your business, which becomes invaluable. They can point you to data available to you and give you the opportunity to apply some best practices.
Localization Process Consultants come from the industry and understand how to gather, analyze and use data to deliver even greater results. They are also experts at setting measurement criteria. These are your partners in creating a good data-driven localization strategy, and they can help you use your data to its fullest potential.
Hopefully this series has provided all the information you need to get started on your own data-driven localization. If you would like to revisit any blogs in the series, or access more resources on the topic, then please click here.