At SDL Innovate yesterday in San Francisco, CEO Mark Lancaster announced SDL Language Cloud, a cloud translation platform that empowers organizations to easily communicate across languages, engage global customers, and address every stage of the customer journey in multiple languages.
The demands of today’s multicultural, always-connected and digitally-savvy society require a more modern approach to translation and localization strategy that can address static, dynamic and real-time content types across multiple channels and global markets.
As a key differentiator in global customer experience management, SDL Language Cloud offers a full spectrum of human and machine translation options through one cloud platform, including:
- Self-service online translation
- Human and machine translation API integration into third-party software
- Specialized machine translation engines for specific industries like Automotive, Electronics, Life Sciences, IT and Travel
- Baked-in translation capabilities within the SDL Customer Experience Cloud
Language has become a critical success factor for organizations and, now more than ever, there is a need for technology and solutions that provide seamless, accurate and personalized content – in the preferred language of the customer.
Findings from a recent Common Sense Advisory Board study, “Can’t Read, Won’t Buy,” demonstrate that 75 percent of online shoppers are more likely to buy products from websites in their language and 74 percent are more likely to purchase from the same brand again if the after-sales care is in their language.
Marketers need to engage their multilingual customers around the globe, across every touch point—and in the right language—to provide a seamless, culturally and contextually relevant experience for the buyer.
Leveraging SDL Language Cloud capabilities, brands can create content and experiences, and weave them together into the local language at the point of creation; delivering communication where the customer wants to see it, in the language that they want to see it in.
With more than 20 years of experience in translation and localization, our goal with launching SDL Language Cloud is to help global organizations directly engage with their customers across every stage of the customer journey, capitalize on global market opportunities, and drive international revenues.
If you want to learn more about SDL Language Cloud and how it fits into a global customer experience strategy, please join me for a live webcast on June 24, 2014. My colleague Howard Beader, VP of Product Marketing, and I will explain how you can leverage cloud translation to optimize language as part of the digital experience.