Whether you’re researching a new service provider, at a job interview or at an event, asking the right questions will help you appear engaged and interested, get informed and improve your chances of success, whether that’s a reliable service provider, a second interview or a networking opportunity, or anything else in between.
Asking the right question is often more important than having the right answer. It shows that you’ve thought things through, you understand the opportunity in front of you, you’re interested in a partnership, and you’re confident with your endgame strategy.
If global expansion is part of that endgame strategy, you should really consider localising your content to ensure your brand is heard and understood by the global audience you’re targeting. After all, 72% of online shoppers only make purchases on websites in their own language, and 56% of online customers say that the ability to read product information in their own language is more important than price.
When it comes to a successful global expansion strategy, unbeknown to most, but known to us is that getting an accurate translation is just not enough anymore. You need a translation partner that will deliver effective translations – ones that will really connect with your audience in-country. But even that isn’t enough. You also need to deliver brilliant localization efficiently, on-time and on-budget, and that means having a translation partner that has all the right services too.
When researching a translation partner, consider asking these seven key questions to ensure you find a partner that can support your global expansion ambitions.