Don’t bite off more than you can chew.
Register Now: Free Webinar – April 20th – 3PM GMT – Grow Faster, Reach Further – Open up new markets with translation
As a growing business on a mission to expand globally, the temptation for many is to launch into as many international markets as possible as quickly as possible to accelerate growth. This temptation grows when you consider how easy it is these days to launch a website and make it look like you service a new market.
Indeed research by UKTI shows that companies that export are more profitable, productive and innovative than those who don’t, with 85% said exporting led to a level of growth not otherwise possible. So why wouldn’t you accelerate export plans into as many markets as possible?
Because biting off more than you can chew will end up costing you more in the long term as well as slowing your progress and negatively impacting the perception of your company and brand in local markets. You are much better off doing a great job in one market before moving on to conquer another one as opposed to doing a mediocre job in multiple markets.
According to research by Santander, most businesses say that their biggest challenge when developing new markets, is choosing where the best opportunities are. So make sure you spend enough time up front choosing the right markets and the right go-to-market approach.
Join SDL and UKTI in a free Webinar on April 20th at 3pm GMT to learn more about the best strategies for growing new business markets, including market planning and website optimisation in local markets – Register Now.
#ExportingisGREAT as long as you don’t bite off more than you can chew.