In previous articles, we’ve discussed the content challenges that medical device companies face, and also the effect this has on their progress. In this blog we focus on leveraging a Component Content Management System (CCMS) and how it can assist the creation, management and delivery of your content.
A structured way of creating content
At the creation stage, medical device companies need a way to structure content so that it can be all in one place and reusable. By leveraging structured XML authoring applications, writers can build and validate consistently-structured content modules conforming to the medical device company’s pre-defined rules.
This modular approach in the creation stage allows for reusable components. Additionally, this ensures consistently-structured content that can be repurposed as needed. It also ensures standardization across your organization – so that everyone is working from the same approved version of information.
To manage content more effectively, a CCMS can centrally store, organize and manage your modular content to allow easy reuse of pre-approved content components. You can also reduce both your content development and localization costs with this approach.
How does it work?
The way it works is that each component represents one topic or module. Because component content is format-neutral, content creators can focus on writing rather than the look and feel of the final output. Structured authoring and component management tools streamline your entire content development process and maximize reuse of your medical content in a host of different end-points and formats – all while ensuring your information is always up-to-date and accurate.
For example, in the case of information distributed across multiple audiences – such as patient and physician guides, training documentation and quick reference guides – items such as product descriptions, symbols, definitions, cautions, warnings, company information and safety statements are created once and re-used elsewhere to ensure consistency. This also facilitates collaboration across all departments and teams, since the information is kept in one place and accessible by various groups involved in its creation for various aspects.
Since all the information is modularized and kept in one place, updates and new variations are easy to make without having to revise entire documents or search for places where the information has been published already, and then manually revise every instance. With a CCMS, you simply make a change once and all of the content versions that are connected to that component are updated automatically. The system also maintains a complete audit trail of all work, so the most recent version is always clear.
When a CCMS is in place, and you are working with multilingual content, the system tracks which information has changed in the source version and only looks to update that part of the content that needs to be translated. This ensures updates and changes are made precisely and that no errors occur that cause delays. A CCMS also leverages translation memory, which is a database of previously translated terms, which will lower your translation costs (since you only pay for translating new words). This structured content approach eliminates the need for desktop publishing in the localization process, which is typically a high-cost step. This further increases the cost savings through automation.
By adopting a CCMS and automation technology, the benefits of structured authoring are clear. It increases productivity, collaboration, and consistency, and it lowers the cost of translation. All of this ensures a faster time to result. This structured content model has been found to reduce translation and publishing costs by as much as 30-50%.
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