The sales process has changed. The role of a salesperson – once the primary driver of revenue for an enterprise – is being largely replaced by content. As companies embrace […]Read More
Mayer is the vice president of Global Marketing Operations for SDL with responsibility for demand generation, planning, performance analytics, project and process management and marketing technologies. He works comfortably at the intersection of technology and marketing and doesn’t mind being referred to as a process geek. His 25-year career spans the transition from outbound to inbound marketing, giving him a unique perspective about how effective content drives sales results.