As the Head of Products for Fashion Days, a hot European online fashion destination, Silviu Croitoru knows the importance of a large and loyal customer base.
A Customer-Centric Global Digital Experience is Critical
Transitioning Fashion Days from a “flash sales” website to a full-service online retailer meant carefully managing customer expectations, while attracting new shoppers. And for Croitoru, the journey produced important takeaways that he shares in SDL’s new eBook, Transform Your Global Digital Experience: 10 Experts Share Their Secrets.
Key to Croitoru’s approach is continually “delivering exactly what customers expect,” by focusing on three main principles:
- Listen to the customer
- Think incrementally
- Never think you are finished
It’s a strategy that’s worked well for Fashion Days, which now offers 500,000 products and 1,000 brands, and is the number one fashion destination in Central and Eastern Europe.
To learn more about Croitoru’s customer-centric philosophy, including specific strategies and tactics, download the eBook, Transform Your Global Digital Experience: 10 Experts Share Their Secrets.
You can also check out these other aspects of the Fashion Days story:
- Case study | Fashion Days: From Flash Sales to Retail with Smart Digital Strategy
- Video testimonial | Fashion Days: Delivering a Local Language Shopping Experience
- On-demand webcast | Supercharge Your Global Digital Commerce Strategy – a Fashion Days Success Story