The online world is part of our daily lives with attention-grabbing headlines competing for our clicks at every moment. People want more efficiency and value from their web visits to stay engaged and return. And so creating a simple navigation was a top priority when creating our new experience. Now prospects and customers can navigate to the product, service, industry, business solution or support they need directly from the top navigation – with a single click.
When the average session for a B2B website is about 1 minute and 57 seconds, long, verbose sentences are just going to lose their attention. Our short scannable sentences will help customers pick out important words and phrases much faster about what the product is for, who it’s for, what they can do with it, and the benefits on offer.
We have confidence in our expertise, ability and value; in our innovation and in our thinking. We wanted this confidence to come across in our visual style: clean, simple, bold, and emotive. Our abstract imagery and visual concepts help us better convey our core values, while avoiding clichés, clutter and noise.