One of the most significant technology milestones in the last 18 months was the launch of SDL Language Cloud. This is a new translation management platform that is a native cloud offering and the beneficiary of our incredible depth and breadth of translation management knowledge, neural machine translation capability, AI innovation, and even seamless SDL Trados Studio integration – still the most widely adopted translation productivity tool in the world. I would be remiss not to point out the incredible achievement that has been the release of SDL Trados Studio 2021 and Trados Live featuring intelligent translation memory, autosuggest predictive tying, and neural machine translation capability with access across any device and seamlessly cloud synced.
But back to Language Cloud, it’s now one of the world’s leading language technology platforms and is subject to ongoing innovation with a focus on the rapid and continuous delivery of new features. It’s fair to say our marketing colleagues face a daunting challenge in keeping everyone up to date. Anything you knew a week or so ago about Language Cloud is probably already out of date.
I mentioned Machine Translation earlier as another significant innovation proof point for SDL, and the progress we’ve made in Neural Machine Translation has exceeded even our own expectations. SDL Machine Translation also finds itself in a market where open source and DIY MT are credible options, but proprietary advancements in elements such as adaptive language pairs, quality, AI, and security make it the only possible choice for an increasing number of enterprise and government customers. The results have been very clear in that even within the context of a very challenging market, SDL Machine Translation has succeeded as a cost-effective, feature-rich and robust enterprise solution.
Language services and technology tie directly to content, and SDL Tridion is one of the world’s leading content management systems. Traversing the spectrum from structured content management to web experience management, SDL’s customers adopt Tridion to build a content ecosystem of the future for internal and external audiences. Here too we have focused on what’s next and where our customers’ need to be. Tridion investment continues to focus on providing a best of breed future-proof information foundation that provides intelligent content, explainable AI, and content as a service. Our enterprise customers have been reacting very positively to our developments focused on web delivery and search, contextual delivery, and document management.
I’ve lived through a number of hype cycles in my career in B2B organizations, but AI is one that has delivered more than others in both obvious and unseen ways. I won’t harp on here as many are want to do about their AI capability, but we have delivered AI innovation across our portfolio and within our own operations that has delivered immediate and measurable ROI to SDL and its customers. The type of AI we focus on is Linguistic AI, and we’ve achieved significant strides in natural language processing, natural language understanding, and content understanding and generation. To cover it all, even in summary, would require another blog, and I think we can agree that I’m already well over my allotted word count.