Clarion Introduces a New Content Management System for Website Localization

Clarion, a global provider of in-vehicle information solutions, was seeking to improve consistency and engagement with its online experiences by localizing their websites.

They fully understood the characteristics of their local markets, and focused on building their presence as a trusted and valued partner by enhancing their marketing and technological capabilities in order to perfect their interaction between people, sound and information – they strove to deliver the very best that it can offer to customers.

Clarion’s previous web content management system was simply not robust enough to support a global web presence and deliver personalized and culturally relevant online experiences – the process of launching content for one country site could take up to 6 months.

The challenge was two-fold; how could Clarion consistently manage content changes from the corporate website to local language websites and how could it achieve a fully joined up content ecosystem that would help with shortening time to market and improve the quality of information provided.

The power of combining website and translation technologies for localization

Using a combination of web and language solutions, Clarion overcame these challenges. Their web content management solution enables them to centrally control and localize content while still allowing regional teams the flexibility to add their own information using a translation management system to drive efficiency and quality.

The numbers certainly do the talking – the launch of two new corporate websites and the roll out of 42 country websites in 39 languages in just 7 months!