A major toy company approached us to complete 11 videos for a new brand initiative. The project required very high production quality, including recording children voice talents, mixing and finalizing the audio, encoding subtitles and delivering eight different video specs across five languages—a total of 440 videos! They also needed a very quick turnaround and to complete the files before launching at a major event. We worked closely with the customer to create a localization strategy that not only met their requirements, but also met the very tight timeframe. Facing this challenge, we found ways to streamline workflows and adapt processes to meet the customer’s needs. All five languages were delivered with top vocal performances, achieving a great result.
We also work with a major global tech customer to localize monthly product launch campaigns. The latest campaign consisted of one source video requiring voiceover, video adaptation and on-screen text localization in 18 different locales. For each locale, we had to create cut down versions with specific features depending on the target region. This made the project very complex and it had many moving parts. The recordings had a very specific vocal brief that had to be interpreted carefully and appropriately for each target region. Video editing also had many complex production layers, so we worked closely with the customer to make the process as smooth as possible. With so many challenges, a very tight schedule and ever-changing requirements, we demonstrated SDL’s flexibility and agility to deliver such a multi-faceted project on time.
Another customer was unsure how to localize their voice assistant training material and contacted SDL for advice. Under an extremely tight deadline, we created mock-up scenarios to be used as training in 10 languages. The idea was to mimic situations that a virtual assistant would encounter in daily life. There were approximately 80 small scenarios per language, each with very specific considerations like multiple voices, sound and atmospheric effects and different microphone positions. The recording quality needed to be lifelike and didn’t require a studio environment, which saved a lot on budget. Our team recommended an agile, out-of-the-box solution that met all of the customer’s requirements.