CEO Update: Planning for a Reimagined future

As we enter into the next phase of dealing with the global impact of the COVID-19 pandemic, I wanted to share some of the things we are doing at SDL to prepare for life after lockdown. As we start to resume to ‘semi-normal’ status, we can reintroduce ourselves back into society and kick start the economy, albeit all very cautiously. However, what we do now and how we do it will likely influence much of our short and long-term futures.
At SDL, we worked hard from the outset to establish a “new normal”, and have been fortunate enough to remain fully operational to serve our customers around the world. I want to thank you for the support you have shown us – it’s been because of you and our teams globally that we were able to adjust and adapt to this new way of life.

For many businesses, however, this has not been so easy and I want to re-emphasize again, that our main priority is to ensure you and our people have the support required to manoeuvre through this situation. If there is anything we can do to assist you as we take our next steps, then please reach out to us at any time. We are here to help and put you first.

At SDL we are now planning for a reimagined future, but one where we can still see hope. Having taken away our right to be together, we have learned to listen more, share more, talk more, collaborate more and stay connected in a new digital way – something very positive. It has created an era when communication, collaboration and content clarity has never been more necessary, as our audiences look to us for direction and decisions on what’s next.

To help you prepare for a future more reliant on digital content, we have launched Re:Connect, our virtual event series where you can learn how to stay better connected through language and content. Join me on Tuesday, June 09, 2020 at 4:00 p.m. BST where I open the series and address five key questions that will support you in building brand equity, continuity of business, communication clarity and effective content delivery during these challenging times.

While Re:Connect is virtual, we are also putting in place plans to open up our office space again but with a safety first mentality. As confidence starts to return, we will review our offices on a site by site basis and agree the best approach for each. Guidelines have been issued to each of our site leaders, and workspaces are being assessed ahead of resumption of occupancy to ensure safe environments.

Finally, through all the disruption this has been a powerful incentive to strengthen our relationship with you, explore mutual synergies, and work to achieve shared ambitions. We are proud to work in partnership with you as we navigate through these times. I hope to talk to you all on the 9th June.

In the meantime, stay safe, stay well, and stay connected.