Too long; Didn’t read.
There’s a lot of digital marketing content out there and not enough time to read it. Here are some of the digital marketing and customer experience content highlights of the last 7 days from the wider web for your attention.
Internet of Things is Here: What’s Your IoT Strategy? | Brian Solis
The Internet of Things is the central nervous system sustain by streams of data, how you use it determines its value and usefulness.
Customer Experience: The New Currency Of Power | Roger Dooley | Forbes
“If your customers like the experience you provide, they will support you. But, if your customer experience is bad enough, they will fight you.”
Why is John Lewis charging for click and collect? | Graham Charlton | Econsultancy
Victim of their own success? the most popular order fulfillment method needs a cover charge due to shipping costs to store
How beacon technology enhances the restaurant customer experience | Hope Naiman | Mobile Marketer
The staff and operational benefits of beacon technology convert into increased customer loyalty and satisfaction as messaging is contextual.
Predictive social analytics must clear data silo hurdles | Pamela DeLoatch | Search Content Management
“Analytics offers the prospect of distilling relevant conversations into discernable signals that will help businesses proactively meet consumer needs.”
The advantages of using Language Service Providers for multicultural marketing content | eHotelier
The need for localization speed is driving shifts in translation practices across industries.
That’s it for this week. You can get this weekly digest and more in our newsletter (Sign-up box is on the right-hand side) and be sure to come back next week for more digital marketing expertise summarized for your convenience.