The world seems to be getting smaller every day. Thanks to economic globalization and the widespread availability of technology, we are more connected than ever before.
We can speak to colleagues around the world at the push of a button, businesses can provide services on different continents with very little additional infrastructure and, with the rise of the sharing economy, customers can understand what everyone else thinks about a brand more quickly than the CEO.
Products and services are no longer enough. In the modern marketplace, customer experience is key to creating a competitive edge – especially in multinational organizations.
Experience is more than words
Developing a successful online experience is central to modern customer engagement; especially marketing to audiences across multiple markets. Customers are no longer satisfied with access to a global website. They expect content in their language and increasingly expect brands to be available across multiple touchpoints including social media, mobile, and video; all of which are rapidly growing in use and influence globally.
New world of opportunity
With millions of new users in emerging markets going online every day, brands are now able to tap into growing markets around the world. For example, China is now the second-largest consumer market worldwide, spending more than US$3 billion each year. This growth means brands that have a global marketing strategy in place can both increase their competitiveness in existing markets and take advantage of a new world of opportunity as new markets emerge.
To succeed, brands must look beyond translation alone. We have seen first-hand that it is marketers who understand the nuances of local cultures, trends and expectations, who are often the most successful at crafting memorable customer experiences. The added benefit to taking a global approach is that brands can also increase value through increased efficiencies internally.
The global marketing challenge
Even for the most experienced global marketer, with the world of technology and online moving so quickly, we understand that keeping current with best practice trends can feel challenging. That is why we have distilled 20 years’ experience as the global leader in language translation and packed them into our global marketer’s blueprint providing tips, statistics and best practices. So marketers of all levels of experience can go global, fast.
In this upcoming series, I’ll reveal the 10 point blueprint for today’s global marketer that can help you to:
- Get closer to customers, wherever they are in the world
- Create compelling campaigns that build brand trust
- Craft truly localized customer experiences, globally
- Adopt processes that increase speed-to-market and reduce complexity
Download the eBook: The Global Marketer’s Blueprint