Chris Chrcek has an exciting role here at SDL. Joining as Senior Product Management Director in February, he’s tasked with translating broad business strategies into non-complex tactical plans, working with colleagues from around the business to build solutions that deliver exceptional results. Chris outlines why he joined SDL, what excites him about SDL Web and why customers remain central to the company’s product roadmap.
Why did you join SDL and what excites you about SDL Web?
A pioneer in the CMS segment and continuously recognized by analysts for an architecturally superior product and a rolodex full of some of the world’s most storied brands actively utilizing its product; who wouldn’t want to join the SDL Web team with a resume like this? But to be honest it’s the people at SDL who really set it apart from the competition.
When I arrived back in February, I was dumbfounded by how well the teams collaborated and the level of commitment to the quality of their work was just awe inspiring. I could easily say that on my first day I knew that I was going to have a chance to achieve some amazing feats working with such a talented group of people.
The level of evangelism over the SDL Web products from within our customers and amongst our developer groups was not just another demonstration of SDL Web’s storied past as THE INNOVATOR in the CMS space, but in reality has presented us with an opportunity to actively engage and collaborate with these “tried and true” members of the extended SDL Web/Tridion family, who all are intent on making our next generation of products the industry’s best.
So what’s next?
We have been vigorously working on defining the longer term vision for SDL’s content solutions portfolio (5 year roadmap) using a vast amount of customer input we have collected, and in particular outlining our suite of solutions in the digital experience space. The SDL Web team is now heavily focused on building our next release (SDL Web 9) which includes a set of capabilities that play a pivotal role in our customers’ digital experience journey:
With the introduction of a unified delivery platform we have created a single delivery stack between our SDL Web and SDL Knowledge Center solutions, creating a single content interaction services stack for both structured and unstructured content including content mash-ups. What this means for our customers is that they will be able to blend traditional marketing content with service and support content on a single web page, instead of having to send customers to another part of the site (or even worse: a completely different support website).
We too are excited that with this release we will introduce an adaptive personalization offering which will leverage SDL’s strong expertise in NLG (Natural Language Processing) to support adaptive content personalization and even automated content creation. This is just the “tip of the iceberg” for we have so many really cool and innovative capabilities that our teams have been tirelessly working on as part of SDL Web 9.
So stay tuned for we have a lot of exciting announcements coming soon!