Product managers, we’ve all been there – the stress of launching a new business, product or service can be overwhelming, especially when you’re already on an extra tight go-to-market schedule. Getting it right in your own native language is tough enough, but it becomes even more complex when engaging with consumers across multiple languages.
Engaging with consumers in their own language, taking into account a plethora of cultural differences and nuances, is not easy and remains a top challenge for online retailers selling into foreign markets. Language – along with tax, logistics and regulations – was recently cited among the top challenges for selling abroad.
The digital economy has allowed businesses to launch into any market with astounding speed, but to succeed, they still need the right approach and the right support. That’s why SDL and SAP have teamed up to allow customers of SAP Hybris to be global pioneers, engaging with customers worldwide, on any device, in their own language, for a truly outstanding web experience that increases customer loyalty.
Despite the world of commerce going global, at SDL we know the value of local, and what it means for your business. That’s why we’ve integrated with SAP Hybris Commerce; so customers releasing new products, product variants, promotions, and additional goodies can get all their assets translated within their own SAP Hybris environment. Fast and convenient.
The Translation Management extension – which integrates SDL Language Technologies with the SAP Hybris Commerce platform – allows customers to submit assets from the Hybris Commerce product or web content management cockpit for translation directly into SDL. And once complete, they’re notified that it’s ready to use.
Using Hybris is an efficient, empowering, time saving tool that gives users access to SDL’s combination of machine and human translators. It means taking advantage of digital opportunities – in any language –much faster and far more effectively.
If you use SAP Hybris within your business, and would like to find out how SDL’s leading language technology can help you build local relationships, please click here for more.