It is not uncommon for an employee to copy a confidential document or email and run it through an Internet Machine Translation (MT) tool to quickly make a business decision or complete a task. We move at fast speeds these days and cannot afford to wait on job requests made to a translation department when an Internet MT tool can return results in minutes. As Internet MT services in the public cloud become more widely accepted and used across the enterprise, not just the translation department, it raises a significant issue in terms of data privacy and security. Not only is data exposed outside of the company’s network, but the data is also captured and stored by that third-party Internet service to improve their MT engine.
Fortunately, enterprises have an alternative. SDL Enterprise Translation Server (ETS) offers a secure and highly-tuned MT Intranet service to support the business. Deployed on-premises or private cloud, IT delivers on-demand access to powerful MT services, deterring employees from sending confidential information back and forth on a public Internet service. The high demand for private Intranet MT service is real, and to address this need, SDL has released its first Neural MT engine to the SDL ETS product to enhance MT quality.
I spoke with Thomas Labarthe, EVP Business and Corporate Development, about how organizations can reap the benefits of having a dedicated corporate Neural MT service, once only economically viable and scalable through a cloud service.
Why has MT become important to organizations?
Human translation just can’t keep up with the content explosion; and this content is generated in hundreds of languages, not just English. For example, a typical enterprise not only generates its own content – web content, product documentation, and more – but it also has users in multiple languages generating content and commentary about the organization’s products and services. It’s essential for the modern digital enterprise to make sense of that content and leverage it in the best possible way to properly run their businesses. MT is a great solution for this as it can provide good enough translation quality combined with immediacy.
What are the key criteria in evaluating an MT solution?
SDL services 78 of the top 100 global companies. They are asking us to deliver MT solutions that can translate huge volumes of data in a short amount of time. Clients also want to have the right level of quality for each content type or business application. Finally, security has become paramount, because clients want to make sure their data doesn’t get exposed outside of the corporate network during the translation process. Security and control over the data is a must for most enterprises nowadays.
How does SDL address these challenges you just described? What makes us unique?
Speed and scalability are absolutely key reasons why customers use SDL MT products. Our MT products translate over 20 billion words per month. As far as security is concerned, SDL Enterprise Translation Server (ETS) has provided secure, on-premises MT to government agencies for the past 15 years, so security is also a core element of this product, which is now commercially available for enterprises. In terms of quality, we recently launched our Neural MT technology within SDL ETS to deliver the best of both worlds: cutting-edge technology within a highly secure package! Finally, what further differentiates SDL is our 25 years of expertise in the language industry, which allows us to build an unprecedented translation data set to power our domain specific MT engines.
Can you provide some use cases for SDL’s Secure Enterprise Translation?
Any application that handles confidential information has a critical use for Secure Enterprise Translation. We make it easy for clients to consume a powerful MT service, be it through a secure corporate portal or any business application such as Microsoft Office. Our commercial clients use SDL ETS to meet strict data privacy regulations, compliance, policies and procedures. Another use case is the protection of brand reputation and Intellectual Property (IP) via sentiment analysis that collects and analyzes large volumes of multilingual customer sentiment around a company’s products and services.
How much risk is there in your enterprise with publicly available MT services? Learn how you can quickly deploy a private MT Portal for enterprise users by attending a live webcast on July 19, 2017.