This post originally appeared on the Content Rules blog. It is republished with permission from Content Rules and its author, Val Swisher. Years ago, when I started in the business […]Read More
Val Swisher is the CEO of Content Rules. She is a well-known expert in global content strategy, content development, content optimization, and terminology management. Using her 20+ years of experience, Val helps companies solve complex content problems by analyzing their content and how it is created. When not blogging, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.