Forbes.com has recognized SDL as one of 10 companies disrupting their industries through technology and we can confirm the prestige and validity of this achievement having realized – in conjunction with our customers – an 18 percent overall new license bookings growth and 80 percent growth in new license bookings throughout the EMEA region in the first 6 months of 2014, with 50 percent of new customers purchasing multiple solutions from the SDL Customer Experience Cloud.
This adoption underscores the market momentum being generated by customers who are looking for a truly integrated approach to Customer Experience. This year marks SDL’s largest new license bookings growth in its history, and includes marquee brands such as Schneider Electric, HP, Specsavers, Clarion and House of Fraser.
In powering 79 of the top 100 global brands, SDL helps customers dramatically increase their speed to market with global customer experience (CX) environments that are integrated to work together across the entire customer journey.
Momentum takes a foothold
Currently SDL solutions power 18 of the top 20 global 100 companies by market capitalization and 9 of the top 10 global software leaders.
Many of SDL’s new customers have gone live with global CX solutions in an average of three months – significantly less than a typical 12-15 month implementation time for large enterprise solutions.
“We made a conscious strategic shift across the company over the past 18 months, to bring our integrated customer experience solutions to the market in a more cohesive fashion – across channels, industries and geographies,” said Mark Lancaster, CEO and founder, SDL. “Our Customer Experience Cloud customers are keen to leverage the power that CX can bring to their engagement strategies – and they are recognizing that SDL can get them up and running with an integrated solution much faster than our competitors.”
In 2014 SDL has rolled-out significant new technology innovations and solutions that are ideally packaged for businesses looking to deliver an integrated customer experience. In January we released the Customer Experience Cloud, which has a month-by-month update cycle for continuous improvement and in-market agility.
For example, SDL Web’s new features introduced context brokering to the market, which enables businesses to provide personal and contextualized interactive experiences for customers across all channels and devices throughout their individual customer journeys – offering a market solution to the consumer demand for personalization and relevance during all brand touch points.
At the mid-point of the year, SDL released the SDL Language Cloud, the first cloud-based language platform to offer the full spectrum of translation options – human, machine and specialist machine translation.
Clients delivering exceptional customer experiences
With these offerings, SDL solidifies its foothold of the CX market and is beginning to push the boundaries beyond experience to true customer engagement – the measure of success for organizations like SDL customers Nikon, Adidas, EA Games, UBS, KONE, Amana and more.
Coming out of SDL Innovate San Francisco, Bob Thompson, CEO of CustomerThink Corp., an independent research and publishing firm focused on customer-centric business management, and Founder/Editor-in-Chief of CustomerThink.com, the world’s largest community dedicated to customer-centric business wrote, “In my view, SDL is one of the key vendors to watch in digital experience technology.” Thompson went on to say, “The company is doubling down on its CX messaging while continuing to expand an impressive portfolio of digital experience solutions.”
For further detail and comment please view the press release: SDL Customer Experience Cloud Fuels Record Company Growth in 2014.