I recently had a very interesting conversation with analyst Rebecca Lieb of Altimeter Group. We captured this conversation on video to share with you the discussion points and insights that she had to offer. I think that you will find some truly valuable inspiration from brands that have driven the adoption of digital transformation and contextual marketing to their advantage. There are some fascinating examples of a fast food retailer, a large media organization and a manufacturer of electrical goods – all of which are getting it right and reaping the rewards.
If 2014 was the year of the emerging trend of contextualization in digital marketing it will be the year ahead that sees widespread adoption of delivering relevant information at the right time, on the right channel and in the right language. It is a shift and a shift that needed to happen. “Why?” you may ask…Rebecca Lieb answers that question with her number one tip for all marketers in 2015 – be that B2B or B2C – create value for your customers and turn them into advocates!
Take a look at the teaser trailer below to whet your appetite for Part 1 of my conversation with Rebecca that is available for your viewing pleasure right now:
VIDEO: Context Marketing & Digital Transformation – Rebecca Lieb interviewed by Howard Beader