Nicola Meinders is a marketing manager at SDL Web Content Management division,
home of the world-class SDL Tridion web content management system.
It’s funny that a few years ago, ok maybe a little longer than that, people were really worried about web privacy. With the advent of Facebook people could suddenly access all your details and potential recruiters could check you out and not invite you before you even sent in an application … (hey SDL did anyway – glad I still got the job!). The discussion around online privacy were rife.
Branding can be extreme e.g. you’ve really gotta love surfing the web to want to tattoo Google across your back. My brand tattoo would probably be Cadburys (British chocolate) (sorry to all you Belgians out there!)
It just seems odd to me that you would really want to make such a strong statement about your work or a product that could be superseded within a few years, through a permanent statement like a tattoo. The average employee only stays for 3 years… and depressingly enough 1 in 3 marriages end in divorce. Tattooing your company logo just may not be the smartest thing if you are as fickle as the average employee!
I’m organizing customer days, partner days and advocate days all around the world and my faithful (read long-suffering) colleagues in Partner Marketing are doing an amazing job. We’re really proud of the material that we’re presenting. We’ve got new messaging, consistency and I’m hoping it’s really going to be great for the customers to see and experience our new “us”.
Yet with all the arrangements like venues, agendas, presenters, interaction methods, networking etc. I wonder how much really is about the content, and how much about the presentation or how much about the relevance for that particular person. You know how you have different types of audience – the vocal, the objectors, the “nodders”, the silent… at the end of the day, which one takes home the most knowledge and which one is the best advocate?
