Those who have signed up for Innovate 2012 can look forward to Greg Oxton’s highly anticipated innovation workshop on day 2 of the March 5th-6th event. Greg brings his knowledge from the Consortium for Service Innovation, a non-profit alliance of organizations focused on innovation for customer interaction.

During the interactive workshop, attendees will delve deeper into what innovation is and how one masters it. Innovation is accepted as being an important ingredient for a successful and sustainable business, and Greg will share great tips on how to create an innovative environment.

Greg specializes in customer service and organizational development so his session will cover key topics such as:

• Alignment; to a purpose and values
• Tolerance for discovery; a passion for learning
• Collaboration; facilitating interactions to improve relevance and reach
• Customer presence; integrating customers into the business
• Knowledge management; capturing, sharing and improving our collective knowledge

If you haven’t signed up for Innovate 2012 yet, it’s not too late to hear Greg, and dozens of other fantastic speakers, share their insight on customer engagement, content management and industry best practices. Don’t miss out on a fantastic opportunity!

Register today at: http://www.sdl.com/en/sites/innovate2012/

With so many conferences and expos happening each month, it is easy for even the largest events to get lost within the pages of one’s calendar. If you haven’t had a chance to register for Innovate 2012 in Santa Clara next week, there is still time! We have lined up an impressive selection of speakers that will be presenting on science innovation, customer engagement, and industry best practices.

The first morning will open up with Mike Walsh, bestselling author of FUTURETAINMENT, presenting on the latest technologies, global trends, and case studies regarding customer relationships. The rest of day one is packed with great customer presentations and panel sessions. Another “can’t miss” session comes at the end of the day with an executive advisory panel discussing insight into global customer engagement. Executives from SDL, Dell, HP, Intel and Microsoft will be offering their expertise on strategies and tools to implement in 2012 to build lasting relationships with customers.

If you are looking for an interactive experience, be sure to check out the Ask the Experts session on March 6th. SDL’s Technology experts will be available for 1-on-1 meetings with attendees to answer questions on technical product information, discuss best practices and offer product demos. This is a unique opportunity not to be missed!

The Innovate conference is less than one week away! Don’t miss your chance to hear incredibly talented speakers, network with industry professionals and learn what SDL has planned for a fantastic 2012.

Register today at: http://www.sdl.com/en/sites/innovate2012/

SDL / Language Weaver is looking for outstanding PhD students for summer internships with our research team in Los Angeles. Interns will work one on one with a mentor on a three-month NLP research project.

Our projects are centered around machine translation and natural language processing. The exact nature of the project will depend on the interests and background of the intern.

If interested, please send an email to Stephanie Cardona <scardona@sdl.com> by February 20, 2012, with "2012 Internship Application -- applicant name" in the subject. Please include your CV and a statement that describes your research interests and experience. U.S. citizenship is not required.

SDL Language Weaver is the first company to bring a statistical translation system to market.  Its R&D team solves large-scale NLP problems with the goal of increasing MT's commercial impact.

In both technology and business, cloud is a hot topic.  At SDL, things are no different and we are expanding cloud offerings to support a more dynamic, versatile translation environment.

As part of the release of SDL Trados Studio 2011 SP1, translators can now take advantage of SDL BeGlobal – the industry’s first cloud platform for trusted, automated translation – with a free SDL BeGlobal Community account.

Vom 18. – 20. Oktober 2011 findet die tekom Jahrestagung in Wiesbaden statt, die SDLs starke Präsenz in den deutschsprachigen Märkten wiederspiegelt.

Sehen Sie die neuesten Lösungen für Textredaktion und Übersetzungstechnologie – abgestimmt auf die Bedürfnisse dieser Märkte – auf den SDL-Messeständen 430 & 437 in Halle 4: 

• Eine Vorschau auf die neue Serverlösung. Diese richtet sich besonders an kleine und mittelgroße Übersetzungsteams in mittelständischen Unternehmen sowie an Übersetzungsagenturen.
• SDL Global Authoring Management System. Die Lösung für Textredaktion und –optimierung berücksichtigt Ihre stilistischen Unternehmensvorgaben, Ihre Corporate Language sowie die deutschen linguistischen Regeln und trägt somit zur Reduzierung der Übersetzungskosten bei.  
• SDL Trados Studio 2011. Die marktführende Translation-Memory-Lösung bietet mit SDL BeGlobal eine sichere, integrierte Lösung für Maschinelle Übersetzung.
• SDL WorldServer 2011. Die Übersetzungsmanagement-Lösung – in deutscher Sprache verfügbar – bietet besonders Übersetzungsteams in globalen Unternehmen sowie großen Sprachdienstleistern die Möglichkeit, den Übersetzungsprozess optimal zu managen. 

Diese und weitere Lösungen präsentiert SDL in verschiedenen Workshops, Konferenzen, Tool- und Standpräsentationen sowie bei Panel-Diskussionen. Eine Übersicht alle SDL-Präsentationen finden Sie unter: http://www.sdl.com/en/language-technology/news-and-events/sdl-events/emea/2011q4/2011-10-18-tekom-annual-conference-2011.asp

SDL bietet mit seinem Produktportfolio Softwarelösungen für Unternehmen, Übersetzungsagenturen, Übersetzer und Textredakteure. Dabei werden alle Bedürfnisse der verschiedenen Zielgruppen abgedeckt; angefangen bei den Übersetzern und Textredakteuren bis hin zu kleinen, mittleren und großen Teams in Unternehmen und bei Sprachdienstleistern.

SDL OpenExchange rundet das Portfolio ab. Diese Plattform ermöglicht Entwicklern, Applikationen zu erstellen und der SDL-Community kostenlos bzw. günstig anzubieten. Nutzer können dank dieser Anwendungen die Leistung ihrer Übersetzungssoftware weiter steigern, sei es durch die Unterstützung bestimmter Prozessschritte oder weiterer Dateiformate.

SDL OpenExchange sehen Sie live auf unseren Messeständen. Alternativ finden Sie weitere Informationen  unter  http://www.sdl.com/en/language-technology/sdl-openexchange/. Hier haben Entwickler auch die Möglichkeit, bei unserem Wettbewerb mitzumachen und einen Teil des Gesamtpreises von 10.000€ zu gewinnen. 

Wir freuen uns auf Ihren Besuch!

By Claude Walton, Director of Product Marketing, SDL Language Technologies

Over the years, we have gotten a lot of requests for an automated translation product for consumers that want to communicate with friends and family, or to help them learn another language.  Today, I am delighted to announce that this product is now available.  SDL EasyTranslator Beta, our new consumer application, is available today for download.  

We have been helping enterprises communicate with customers for a long time, but as it has become easier to communicate with people globally, it was time to give consumers the ability to access the power of real-time automated translation as well - in a very simple desktop application that makes  language barriers a thing of the past.

Here’s a bit more info: SDL Easy Translator is an easy to use, all-in-one desktop companion that enables consumers to translate text instantly from any document or to chat in real-time across languages in a favorite chat app. All of this in over 60 languages! Yes that’s right, in one desktop application, you get the combined power of text translation and real-time chat. But wait...there’s more. SDL EasyTranslator is free. Yes, plain and simple free. I invite you to try out, and be sure to share it with your friends and family so we can gather important feedback about the product. 

This free version is designed for students and others who wish to learn new languages, anyone that has the need to chat in real-time with friends and family across languages, or that simply wants to read foreign language content such as emails, documents or web content.

Interested in learning more?   Simply go to www.easytranslator.com to download the app to your desktop or to learn more about the features included in this release.   After you have had a chance to use the application for a few days, be sure to let us know what you think.  Just click the “send us feedback” button in the lower right corner of the application.  We look forward to hearing from you. 

So in review:

• SDL EasyTranslator is available today, and it is free
• It lets you translate any text, chat across languages, and can help you learn a new language
• To get started using this new consumer app, go to www.easytranslator.com and click the download button.

Like it?  

• Tell your friends, tell your neighbors, tell your family!
• Like us on Facebook
• Send us feedback!

SDL BeGlobal has been short listed for the Techworld Awards in the category "Best Cloud Product!" We are honored to be in the running for this award, and certainly look forward to the opportunity to join the impressive group of previous winners.   

Winners will be announced June 30th, 2011.  For more information, check out the Techworld award site: http://awards.techworld.com/2010/finalists/

SDL BeGlobal was launched in October 2010 and is the industry's first cloud platform for real-time automated translation. 

This product is only the beginning of our bigger vision for the opportunity in the cloud, check out Elevation Center - the localization industry's first briefing center for cloud computing for more information and to get involved in the conversation - http://www.sdl.com/cloud

Last October, SDL launched SDL BeGlobal, the industry’s first cloud platform for real-time automated translation.  We traveled to cities in Europe, the US and Japan to showcase this new product to customers and prospects, and the feedback has been amazing. 

However, another test for a new product is to see how the product stacks up to other new, innovative products in the market.

The beginning of every year, we look back to 2010 and recap on accomplishments & areas to improve. Past experiences guide you through 2011 with an open mind to new ideas and practices to achieve success. To help you with your New Year’s resolutions, 1to1 Magazine interviewed more than 50 industry observers and insiders on what customer trends to keep your eye on in 2011. “Customer Strategy Trends to Watch 2011” cover:

Happy New Year to all and let the 2011 planning begin! Now, more than ever, customer satisfaction & engagement are on the radar for companies big and small. We all have heard this before - “the customer is always right!” With this new social revolution, customers are not only right, but they telling everyone they know (and don’t know) of what they think and feel about companies and their products… on the internet… across several social channels! Customers have become the influencers and companies are falling one step behind these new web savvy “publishers.“

It’s up to you to be ahead of the curve and provide your customers with what we call “Self-Service Nirvana.” This includes self-service strategies that proactively reach out to customers and empower them to not only find information they are searching for, but also engage with companies across various channels. Swamy Viswanathan, VP of Products at SDL Language Weaver, has outlined 10 steps to achieve “Customer Self-Service Nirvana.” These steps will guide you on how to deliver better self-service, plus steps on what to consider in evaluation tools for self service strategies.

To read more about “10 Steps to Customer Self-Service Nirvana” in CRM Buyer, click here or visit: http://www.crmbuyer.com/story/10-Steps-to-Customer-Self-Service-Nirvana-71571.html