Mark Lancaster: SDL Acquires Alterian

Understanding what your customers are interested in by analysing what they are looking at, and for how long, is key in developing your web and customer engagement strategy.

We already have best-of-breed web content management technology, user guidance content management technology and leading language technology.

Adding Alterian’s marketing analytics, social media and campaign management technology will provide customers with a superb integrated solution for managing customer engagement and improving customer experience.

We are very pleased to have completed this acquisition and look forward to working with Alterian employees, partners and customers.

To find out more information regarding the acquisition you can check out our dedicated site regarding the deal. Alternatively watch the video of John and I discussing the benefits of this acquisition.